Nail Your Marketing.

Messaging, copywriting, and coaching with the StoryBrand Framework.

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Form a Compelling Message

Unite Your Team

Drive More Revenue

Most companies feel unsettled because their marketing isn't clear or consistent.

Expensive websites not converting
Not nurturing or staying top of mind
Team members getting off track
These challenges cause companies of all sizes to miss out on customers and revenue.

What We Do Best

Apply the StoryBrand Framework to Your Business.
We use the power of the StoryBrand framework to position your brand as the Guide for your customers.
Write Clear Website Copy & Emails.
Improve conversions, be crystal clear about the problems you solve, and know your content is positioning your product as a solution.
Messaging Coaching, Consulting, and Team Workshops.
We're here to help your brand maintain clear marketing for the long haul. Whether you need a one day workshop or weekly coaching call.

I'm Jonny, and I hate confusing marketing.

"I know exactly how frustrating it can be when your marketing is muddy and not cohesive.

At South Mountain Messaging, we've helped many people just like you know exactly what to say in their marketing by using the StoryBrand framework."

Jonny Holsten

— Founder & StoryBrand Certified Guide at
South Mountain Messaging

Schedule a Call With Me

Success Stories from People Like You:

"Not only did South Mountain Messaging help us organize our messaging and website, but their training equipped my team to carry our message forward confidently."

Melody Edwards
Owner —

“Jonny is the bomb. He is thorough. He helped us to clarify a message that I have been working on for a decade. I had even gone to a Story Brand Live Workshop in Nashville and I just wasn't able to get as clear as he did once he interviewed my employees, customers, and leads. I could not be more impressed with his skills, and just him in general.”

Curt Kempton
CEO — ResponsiBid

"I've worked with several marketers over the last 20 years. None of them put in the effort to really understand our business and the experience of our customers like Jonny. He led us through clarifying our message and hit the nail on the head. No more fumbling around to explain our value, we now have a clear roadmap and messaging that works for our marketing and helps us in-house."

Richard Fagerlin
President — Peak Solutions

Brands We've Helped:

Our 3-Step Process


Interview & Understand

Internal interviews, customer research, and a review of existing marketing content helps us come to an understanding of what your organization does.

Establish Your Messaging

Next, we organize your messaging elements and create foundational content that guides all of your marketing.

Write Content & Enable Your Team

To finish strong, we'll write new copy for the home page of your website, and train your team on how to make more on-message content.
Most messaging projects can be completed in 30 days or less, and we can work with you or your team long-term if necessary.

While you were reading this page...

- A potential customer left your site because they were confused
- Your email list got even dustier
- One of your team members is suffering from writer's block

We can help put an end to all of those problems.

Get a Marketing Plan Today

In about 15 minutes, you'll have a plan that you can start executing immediately.

Take the Assessment
An image of the Storybrand marketing report expanded to show four layers representing the content inside.
Assess your marketing
Double down on what you're doing right
Identify what you need to fix
Get connected with someone who can help