About South Mountain

See if we're right for you.

Quick Facts

Based in Pheonix, AZ
Officially Founded in 2021
Led by a Certified Storybrand Marketing Guide

Clear marketing gets us fired up!

Companies need to market confidently. To do that, you and your team need to know exactly what to say when creating marketing materials. The problem is, messaging can be very nuanced and high stakes, causing you or your team to water down your language and second guess everything when it comes to marketing.

Improving messaging from the inside is hard. We understand because we've seen too many companies get stuck with their message because of internal blind spots or disagreements between teams. This is our focus is to help organizations get their messaging right by offering a fresh perspective as certified experts in the StoryBrand Messaging Framework.

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Expanded Intake Process
We got tired of seeing companies miss the mark in their messaging because another marketer only spend 90-minutes learning about them and their company. We don't create any messaging or collateral until we've completed a series of internal and customer interviews. This helps us pinpoint those internal blind spots and learn more about the audience we are marketing to.
Storybrand Framework
After completing our intake process, we'll take everything we learned and use the StoryBrand framework to organize your message, and eliminate the talking points that don't serve you or your audience. The StoryBrand framework is based on the concept that your organization shouldn't be the main character in your marketing, your customer should. This allows your audience to enter "narrative transportation" and take action to do business with you.
Home Page Copy & Team Training
After outlining your StoryBrand marketing talking points, we love rewriting website home pages and using that pages to train teams on new messaging.
The South Mountain Difference

Here's What We Do Best

Get The Best

"I got tired of marketing without good messaging."

Jonny Holsten, Founder & Storybrand Certified Guide at South Mountain Messaging
After starting my marketing career in 2019 helping professional athletes with their brand deals, I quickly realized marketing efforts are often wasted (or fall short at best) because of poor messaging.This led me to StoryBrand.

After I applied the framework to a project for the first time, I realized a side of marketing that is refreshingly ethical and helps organizations of all sizes, in all industries, come to profound clarity about what they do, how it helps their audience, and how to talk about it.

In my personal life - I met my wife Lindy on the first day of my freshman year of college, and we now live in Phoenix, AZ with our 6-month-old daughter and two boxers. I'm a huge Denver Broncos fan and am a recovering NCAA distance runner that barely runs anymore.

Recent Success Stories

"Not only did South Mountain Messaging help us organize our messaging and website, but their training equipped my team to carry our message forward confidently."

Melody Edwards
Owner — homeserviceva.com.

“Jonny is the bomb. He is thorough. He helped us to clarify a message that I have been working on for a decade. I had even gone to a Story Brand Live Workshop in Nashville and I just wasn't able to get as clear as he did once he interviewed my employees, customers, and leads. I could not be more impressed with his skills, and just him in general.”

Curt Kempton
CEO — ResponsiBid

"I've worked with several marketers over the last 20 years. None of them put in the effort to really understand our business and the experience of our customers like Jonny. He led us through clarifying our message and hit the nail on the head. No more fumbling around to explain our value, we now have a clear roadmap and messaging that works for our marketing and helps us in-house."

Richard Fagerlin
President — Peak Solutions

Great companies we've worked for: