About Jonny Holsten:

Quick Facts

Based in Phoenix, AZ
StoryBrand Certified Guide Since 2021
Has helped dozens of brands in many industries clarify their message for marketing, sales, pitches, internal comms and other high-stakes communications.

My Mission:

Most organizations have a million things to communicate and no framework for creating a clear message. I come in as a thought partner and bring clear thinking, great questions, and expertise to help my clients craft messages that resonate with their people and customers.

Start a Conversation
Every project is different, but most engagements include one or more of these elements.

How I Help:

Start a Conversation
Guiding Leaders to Find the Right Words for Big Moments.
Turn your thoughts into a clear message and cast your vision with a confident message that inspires your people and promotes your culture. Learn more here.

Helping Brands Prepare for High-Stakes Keynotes, Presentations and Pitches.
Develop compelling talking points for critical conversations, events, or speaking engagements. Learn more here.
Helping Marketing Teams Clarify Their Message.
Engage your ideal client, empower your marketing team, and refresh your marketing with the StoryBrand Framework.

About Jonny:

Founder, Messaging Strategist & Storybrand Certified Guide.
After starting my marketing career in 2019 helping professional athletes with their brand deals, I quickly realized marketing efforts are often wasted (or fall short at best) because of poor messaging.This led me to the StoryBrand Framework.

I've built my business and career around helping others find the right words for big moments. Whether it's a critical marketing campaign, and organizational change, a keynote, a pitch, or a personal conversation, I love using simple frameworks to help others create a clear and cohesive message that resonates with their audience.  

In my personal life - I've always been the guy with the mic. From hosting talent shows as a kid to working as a broadcaster for collegiate sports, I've always been drawn to moments where words matter.

I met my wife Lindy on the first day of my freshman year of college, and we now live in Phoenix, AZ with our 2-year-old daughter and two boxers. I'm a huge Denver Broncos fan and ran NCAA cross country and track in college.

Recent Success Stories

"We knew we needed somebody to guide us through the StoryBrand Framework. Not only did South Mountain Messaging deliver on helping us articulate our message, but the team kept us on track. In the end, Jonny Delivered a product we will be putting into practice for years to come, because storytelling is timeless."

Christopher Lykins
Director, Marketing & Communications at ChattState Community College.

“Jonny is the bomb. He is thorough. He helped us to clarify a message that I have been working on for a decade. I had even gone to a Story Brand Live Workshop in Nashville and I just wasn't able to get as clear as he did once he interviewed my employees, customers, and leads. I could not be more impressed with his skills, and just him in general.”

Curt Kempton
CEO — ResponsiBid