Last week, I explained how consistently emailing your list is the best sales lever you can pull. If you haven't started emailing your list yet, I strongly encourage you to begin today. Sending emails consistently is one of the best ways to stay top-of-mind with your customers and control your brand’s reputation.
Before you start sending emails, it’s important to know how to write GOOD emails that your audience loves. it's not enough to simply send emails. To truly master your email marketing, it is key to provide real value to your customers in a way that doesn’t annoy them or cause you to look like a greasy salesperson.
Here are three steps to writing emails that get high open rates, great engagement, and low unsubscribe rates:
Step 1: Give advice, insights, or guidance that is worth money. Paid client work, coaching calls, or workshops inspire every email I write. Your emails should help others make money, save money, or achieve whatever success they’re chasing.
Step 2: Write at a 5th-grade level. Don’t write emails that sound like a Harvard lawyer wrote them. Write emails that sound like your favorite middle school teacher breaking down complicated info into practical applications.
Step 3: Talk About Your Customers More Than Yourself. Making every email about yourself will cause readers to unsubscribe. Only a small percentage of your email should be about you. And when you do talk about yourself, position yourself as a guide to help your customers.
I understand that email marketing has a bad reputation. Most brands write unhelpful, self-promoting emails that annoy their customers. You might be avoiding emails at all costs because you don’t want to be associated with all those other brands.
By following these three steps, you can set yourself apart from the crowd. Your customers will genuinely enjoy reading your emails, and as a result, you will increase your chances of closing more sales. Providing value, writing in an approachable manner, and focusing on your customers more than yourself will help you build a strong and engaged email list.
Remember, email marketing can be a powerful tool when used correctly. Don't let the mistakes of others discourage you from harnessing its potential. With the right approach and a commitment to delivering value, you can create meaningful connections with your audience and drive your business forward.
Here to help,